Social media like YouTube were supposed to let everyone get their stories out.
You'd just make a video, it'd go viral,
and your message would be heard by millions - you wouldn't need the resources of a huge company.
The problem is, how does a video go viral? Actually...
it helps to have the resources of a huge company. That way you can
buy space on blogs, hire a staff to post fake comments, and have them share the video on all their Twitter and Facebook accounts.
Social media distribution is structured to favor videomakers who already have large networks.
So is there any hope for those of us who are not-so-well-connected?
Videos by People is an experiment to see if alternative structures could give individual videomakers
a better shot.
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